External app providers score particularly where the taxi industry has its greatest weaknesses. For example in San Francisco, from where Uber started its conquering expedition, customers were happy to have a reasonable alternative to taxis. Because it was often not possible to get taxis at all or only with long waiting times.
And if a taxi was coming after all, the drivers were often unfriendly and unfamiliar with the area. The Parisian public also suffers from poor quality and availibility of its taxis. The situation is not much better in Germany. This was the breeding ground for the chauffeur service provider “mydriver”, who wants to be a “modern alternative model to taxis”.
Behind this is the worldwide car rental “Sixt” that made revenues of almost 1.6 million with its core business in 2012 and according to the trade balance generates a profit of almost 170 million before taxes. Since then, the service range and friendly drivers in suit and tie in dark saloons have won a high regular customer potential especially among business people.
Above all, their companies value the cashless and supra-regional accounting system. The taxi industry usually can only oppose them with individual receipts. Mydriver has become so successful that in some cities it already uses its own drivers (otherwise, they – like Uber Black and Blacklane – work together with external rental car companies).
“Our demanding customers expect optimum availability and consistent high quality. Through the company‘s own motor pool, we get a significant step closer to our goal to be the premium alternative to the taxi,” mydriver‘s managing director Dr. Carl Schuster explains the new strategy.
