Taxi Stockholm uses multicultural driving staff as marketing tool.

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The largest Stockholm taxi company, Taxi Stockholm, has an uncanny knack for marketing and public relations, writes www.taxiintelligence.com. Two years ago it offered, at the time when the sun sets earlier and earlier and Swedes tend to get a bit gloomy, a taxi including a psychologist’s consultation. ‘You need to go from A to B’, was the company’s reasoning, ‘why not make that trip doubly useful?’ The campaign was an unmitigated PR hit.
Last year the company provided tourists with a ‘heat map’ of popular destinations where people from Stockholm eat, drink and shop. “Why don’t you use the locals as guides for your trips?’, was Taxi Stockholm’s reasoning.
This year it uses the diversity of its drivers as a Unique Selling Proposition (USP).
“Want a taxi driver that speaks your language? Book here”, it says on the stylish Taxi Stockholm website. “Taxi Stockholm is a multicultural organisation, with drivers from 90 countries”, the site continues. “While others may see this as a problem, we view it as an opportunity. Thanks to the wide variety of nationalities our drivers represent, we can offer a new service for Stockholm tourists, offering a driver speaking their language.”
The over 4.000 drivers are offering 28 different languages. On the website (www.taxistockholm.se) you can check the availability of a driver speaking a specific language. The service is available between 06.00 and 21.00, 7 days a week. Direct contact? +46 (0) 167570 or email: [email protected].