What`s new in the taxi world? Our bilingual ‘Update’ summarizes the news of the last days and hours. We recommend using a website-translator because some links can be in foreign languages.
Message of the day
MyTaxi cuts prices by half: The app mediator offers customers in its hometown of Hamburg a 50 percent fare-discount. This marketing campaign is heavily criticized by the Hamburg taxi company Hansa-Funk.
http://www.abendblatt.de/hamburg/article134844171/Taxifahren-zum-halben-Preis-in-Hamburg.html
marketing
From Sweden to France by taxi: Today, two friends from Stockholm set off on an extraordinary journey: From Stockholm via Copenhagen and Frankfurt they are going to Chamonix Mont Blanc. Encounters with other taxi drivers on the way are encouraged.
https://taxi-times.com/von-schweden-nach-frankreich-die-laengste-taxifahrt-des-jahres/
https://taxi-times.com/en/from-sweden-to-france-the-longest-taxi-ride-of-the-year/
Quote of the day
„No serious entrepreneur who does his sums properly can afford this.“
Dirk Schütte, head of Hansa-Funk in Hamburg, on the discount campaign of his competitor myTaxi.
Competition
Uber is cheaper than rickshaws: With competitive prices Uber wants to gain a market share in passenger transportation in India’s cities. An Uber ride in an Indian small car costs 20 cents flag fall and 15 cents per kilometer.
https://taxi-times.com/uber-faehrt-billiger-als-rikschas/
https://taxi-times.com/en/uber-is-cheaper-than-the-rickshaw/
Resisting the start: Although Uber is not yet active in the southern German city of Stuttgart, court proceedings have already started against the US chauffeur service. The Stuttgart Taxizentrale TAZ has filed an injunction.
Chauffeur service may not advertise as a taxi service: With immediate effect the limousine service „MyDriver“ may no longer place ads with the term „taxi“ on Google, if not at the same time pointing out that it is not a taxi transportation service. This was the verdict of the district court Berlin. The plaintiff was the Taxi Association Frankfurt.
http://www.taxi-vereinigung-frankfurt.de/index.php/9-nicht-kategorisiert/141-uwg
electric mobility
Seed capital through crowdfunding: A Leipzig taxi driver is pursuing an unusual path to fulfill the wish of owning his own concession including electric taxis with bicycle racks. He is collecting small amounts of money from `the man in the street`. About 98 percent of the required sum is still missing.
